[Industry] Inclusivity as credibility: Speaking the language of your audience

The Quirk’s Event— In this webinar, Healthline Media Vice President of Consumer Insights Laurie Dewan, will discuss how Healthline used qualitative insights to inform the media company’s mission to raise the bar on inclusivity efforts for the health community at large and to better understand and speak to specific Healthline readers. Dewan will also cover how these insights influenced not only editorial standards but were highly influential for the brand framework at large in executive communications, leveraged in client meetings, and optimizing community mobile apps.