Improving Health Equity Through Cross-Cultural Marketing: Pharma Thought Leaders Discuss

Healthline Media joins forces with The Digital Health Coalition and Klick Health, providing health marketers with a foundation from which to build effective cross-cultural marketing strategies. Listen in as we share insights gleaned from early adopters and proven success stories. You will:

• Gain necessary vocabulary and language for essential conversations around cross-cultural marketing.

• Hear from leaders in cross-cultural marketing on how to create a business case internally and collaborate successfully externally.

• Consider necessary ways to apply existing tools and data sets to more effectively communicate with a diverse audience.

Experts behind the conversation:

• Bella De Soriano, MPH, Public Health Integrity Manager, Medical Affairs, Healthline Media

• Bianca Jay, Senior Director, Marketing, Aurinia Pharmaceuticals

• Kristin Tolbert, Director, Cross-Cultural Marketing, Klick Health

• Brendan McHenry, SVP, Strategy, Healthline Media

• Christine Franklin, Executive Director, The DHC Group

• Amy Gómez, SVP, Diversity Strategy, Klick Health